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We endeavor to protect against unauthorized disclosures by trying to limit access to nonpublic customer information to the people who need that information to do their jobs. We also inform employees within the Fung Kids (Hong Kong) Ltd., Fung Kids (Management) Ltd., Fung Kids (Shanghai) Ltd., Fung Kids (Singapore) Pte Ltd., Fung Kids (Malaysia) Sdn Bhd., Branded Lifestyle Enterprises Ltd., Fung Retailing Ltd., Fung Group of companies about their responsibility to adhere to our own business ethical standards and confidentiality policies. To prevent unauthorized access, maintain data accuracy and ensure the correct use of personal information, we have put in place physical, electronic and managerial procedures to safeguard and secure the confidentiality and integrity of the personal information we collect. These safeguards are designed to protect against, but are not a guarantee against, the loss, misuse and unauthorized access, disclosure, alteration and destruction of personal information.
We use technology designed to transfer information securely from your web browser to our web servers. This should mean that all of your personal information is encrypted to avoid the decoding of that information by anyone. To check the security of your connection, look for an unbroken key or a closed lock (depending on your web browser). This and a change in the first characters of the site address from "http" to "https" should alert you that this technology is active.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. When you start your session in a password protected area please make sure you have a secure connection and that you log out once you have finished.
Types of Information We Collect and How We Collect It
We collect information such as your name, email, postal address, phone number, billing information, credit card information, birthday and gender of your children when you register this information with our Site; make a purchase or provide this information; place an order online; save your information with us online; use a mobile application; or participate in contests, promotions or surveys. We may combine information about you that we have with information we obtain from business partners or other companies. You may choose not to provide certain information, but choosing to do so may prevent you from being able to take advantage of many of our Site's features or from conducting transactions.
When you submit a question to customer service, we may need your email address and contact number to respond, and you may also provide us with additional information to help us answer your question.
We maintain a record of your product interests and the purchases you make, and may secure information about you from our joint marketing partners or from unrelated third parties. We may also collect demographic information, and we may use mailing lists from third parties.
Whenever you browse our site, we automatically receive and record information, such as your IP address, browser type, domain name and specific web pages through which you click.
We may also use third party companies to place advertising at other sites across the Internet. These advertising companies collect information about your visits to our Site or interaction with our email through the use of "web beacons". This technology allows them to use information about your visits to this and other websites to help us serve you better. We also use web beacons to review how visitors navigate the Site or interact with our email advertising. If you would like more information about this practice, your choices and how they relate to this practice, please contact us.
To provide location-based services on our Site and through any mobile applications we use we may need to capture and record location data regarding your use of the Site or mobile applications and your travels to provide location-related functionality ("Location-Data"). We may link that Location-Data to other information that you provide to us or that may be accessed in connection with your use of the Site or the mobile applications. Your use of, and our ability to offer functionality through, the Site or mobile applications is then enabled through our use and disclosure to third parties of Location-Data and associated information.
How We Use Your Information
Our primary purpose for collecting personal information is for us to provide you with a safe, efficient and beneficial experience. We may use your personal information for the purpose of improving our services and our Site's contents or mobile application layout and functionality; to inform you about future marketing, service updates and promotional offers; to communicate preferences which you have indicated; to customize the advertising and content you see and improve future shopping for you; to determine whether you are eligible for an offer; to verify information; to improve our services, or for any other purpose disclosed at the point of collection. We may also use your information to provide services and customer support that you may request, as well as to correct problems, resolve disputes and collect fees.
When you browse our Site or make a purchase online, the information recorded and collected automatically, such as your IP address, browser type, domain name and specific web pages through which you click, is used in aggregate to help us look for trends so that we can improve our Site and your browsing experience. These statistics may also be used in communications, such as our report, but we do not identify individuals in these communications.
When you purchase items from us, we use your personal information to process and fulfill your order, send you emails or SMSs to notify you of order status, or to contact you by phone, or email if we have questions regarding your order or purchase.
When you register with us or when you make a purchase at a store or one of our Sites, we may use your personal information to send you information and updates about new products, special sales and promotions related to your purchase, and to help us learn more about your shopping preferences. These communications may be sent via email, postal mail, telephone text message, or through a mobile application. You always have the choice to opt-out of receiving these marketing communications.
If you participate in a contest or promotion, online, over the phone, through a mobile application or at one of our stores, we may use your personal information to contact you via email, postal mail, telephone, text message, or through a mobile application regarding our products, services, contests and promotions. You may choose at any time not to receive these marketing communications. We may still need to contact you on a limited basis, however - for example, to notify winners and to fulfill promotional obligations.
We share information across Fung Kids (Hong Kong) Ltd., Fung Kids (Management) Ltd., Fung Kids (Shanghai) Ltd., Fung Kids (Singapore) Pte Ltd., Fung Kids (Malaysia) Sdn Bhd., Branded Lifestyle Enterprises Ltd., Fung Retailing Ltd., Fung Group of Companies. When you provide us with your personal data, you acknowledge that this information may be stored and processed on our servers, and will be stored and processed at our discretion on any of Fung Kids' servers wherever located.
Our Disclosure of Your Information
We may combine your information with information we collect (such as demographic data) to improve and personalize our services. We may also use third-party companies to assist in collection and analysis of data collected through the use of web beacons.
We may share your personal information with affiliated companies that are subject to privacy policies consistent with this policy.
We may also share your personal information with outside companies that perform services specifically for Fung Kids (Hong Kong) Ltd., Fung Kids (Management) Ltd., Fung Kids (Shanghai) Ltd., Fung Kids (Singapore) Pte Ltd., Fung Kids (Malaysia) Sdn Bhd., Branded Lifestyle Enterprises Ltd., Fung Retailing Ltd. and Fung Group of companies. We may employ independent contractors, vendors and suppliers to provide specific services and products. Those services may include them hosting your data as well. For example, we may retain an outside company to create and distribute a direct mail or email offering. Other examples include fulfilling orders, delivering packages, sending postal mail, email, or text messages, communicating with our customers, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, fraud screening, translation services and providing customer service. They may sometimes have access to information collected by us, including your personal data, in the course of providing products or services to us. In those situations, the outside company is performing work for us, and we take appropriate steps designed to ensure that your personal information is used only to provide the services requested by us.
We may also disclose that personal information to third parties to whom you explicitly ask us to send your information.
Any personal information shared via any mobile application or on another website (such as Facebook, YouTube, Google+ or Twitter) may become public information. We cannot control the use of information disclosed in public forums, such as forums, bulletin boards, blogs, chat rooms, and networking functions of mobile applications. You should exercise caution when disclosing information in these public areas, especially your Location-Data, and be careful how you disclose your Personal Information. Content posted in public areas of our mobile applications, including advice and opinions, represents the views and is the responsibility of those who post the content. We do not necessarily endorse, support, verify, or agree with the content posted. If you have any questions or comments about any content on our mobile applications please contact us.
Links to Other Sites and Services
Our Sites may contain links to other sites. You should review the policies of those sites before providing any personal information, as we do not control their privacy policies or practices. Our Sites provide links solely for the convenience and information of our customers.
We provide individuals with reasonable access to their personal data. You can contact us in order to have it corrected, amended or deleted where it is inaccurate or inappropriate for the specified purposes of processing.
The easiest way to look at the personal data we hold and to correct it is to log on if you have an online account with us. There you can access or amend all of your personal data and contact information that we collect online. You can also correct factual errors in your personal data by sending us a request that accurately describes the error. To protect your privacy and security, we may ask you to verify your identity and/or provide other details to help us respond to your request before granting access or making corrections. Please note that any requests to update your personal information may take up to 10 days for your email request, and 6-8 weeks to process your postal mail request.
If you are not able to log on you may also update your personal and contact information by doing one of the following:
• Send us an email: email@example.com
• Write to us at:
2/F, LiFung Tower,
888 Cheung Sha Wan Road,
Lai Chi Kok, HK
If you receive promotional emails, marketing communications, text messages or other communications from us and you wish to stop receiving the materials, please let us know by contacting us at any of the addresses or phone numbers listed above; you may also click on the unsubscribe link at the bottom of each email that you receive from us; or you may remove your name in MyProfile. Log on with your email address and password. If you ask us to remove your name and address from our list, we will maintain your name in a "do not contact" file to ensure that we can honor your request.
Last updated date: 2015.09.15